4329 - Marketing Copywriter, Virtual USA

Troy, MI, USA    |     Marketing/Advertising   |   Full-time
Job Reference: 4329 - Posted 26-May-2021

Kelly is seeking an experienced, professional writer for its Global Marketing organization. This individual will join an internal agency team to support the company’s marketing efforts through strategic, creative, branded writing and content creation.

The ideal candidate has exceptional writing and editing abilities, a high level of business acumen, insatiable intellectual curiosity, and experience writing for brands. This candidate must be able to absorb new concepts quickly, gain information from leaders and external/internal clients across the company, and know how to navigate with ease in a corporate environment. Strong journalism, collaboration, and interpersonal skills are required.


Responsibilities:

  • Write and edit B2B and B2C marketing content in collaboration with internal/external partners—including social ads, email campaigns, print/digital campaigns, web copy, case studies, and more
  • Proofread and edit content, following all style and brand guidelines
  • Assist with content distribution on website, social channels, and other venues
  • Assist with measurement of content performance and impact
  • Research content by leveraging industry and company knowledge
  • Write and collaborate on other Marketing Communications content, as needed

Qualifications/skills required:

  • 5-7 years of experience producing high-quality, authentic, creative B2B and B2C Marketing Communications content
  • Outstanding written, verbal, and communication skills
  • Make abstract concepts relevant, interesting, and readable
  • Knowledge of using SEO terms in writing
  • Brainstorm and contribute concepts for writing comprehensive marketing campaigns
  • Present campaign concepts to clients
  • Take feedback from clients to edit content pieces through multiple revisions
  • Follow reference guides and style sheets for branded, consistent writing
  • Manage relationships, work cross-functionally, and earn trust from stakeholders
  • A collaborative spirit, able to take direction when necessary
  • Work on multiple, simultaneous projects and meet deadlines
  • Think strategically and incorporate ideas into messages
  • Write grammatically clean copy that uses the appropriate voice, tone, and message
  • Communicate complex messages in a clear, concise manner without business jargon
  • Collaborate with other writers, graphic designers, account representatives, brand team members, and internal customers at all levels
  • A continuous learning mindset
  • Bachelor’s degree is required
  • Writing samples/portfolio are required
  • Prior work experience in the workforce industry is a plus
  • AP Stylebook experience is a plus

Major duties breakdown:

70%   Write, edit, brainstorm, and proofread branded marketing content

15 %  Research, collaborate, and develop strategic messages/content and creative ideas; assist with measurement of content performance and impact
15%   Keep current with company products and services, research and analyze trends and practices to continuously improve the quality of our communications

What’s in it for you?

Kelly takes pride in supporting the whole person, their family and their future. We understand that in order to thrive, we have to build lasting relationships and provide our employees with endless possibilities for growth. At the end of the day, we know that work is more than making a living – it’s about making a life.


Hourly rate is $35

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About Kelly Services®

Kelly connects talented people to companies in need of their skills in areas including Science, Engineering, Education, Office, Contact Center, Light Industrial, and more. We’re always thinking about what’s next in the evolving world of 
work, and we help people ditch the script on old ways of thinking and embrace the value of all workstyles in the workplace. We directly employ nearly 500,000 people around the world, and we connect thousands more with work through our global network of talent suppliers and partners in our outsourcing and consulting practice. 

Kelly Services is an equal opportunity employer committed to employing a diverse, equitable and inclusive workforce, including, but not limited to, race, gender, individuals with disabilities, protected veterans, sexual orientation and gender identity. Equal Employment Opportunity is The Law.

Why Kelly?

Working at Kelly means being part of a global team making people-work connections that count, because we believe helping people become who they’re meant to be benefits us all. At every location and every level within our company, Kelly’s people are unique in their understanding and commitment to helping people create better futures and helping companies across the globe compete, prosper, and grow. The work we do matters. Helping people transform their lives matters. Shaping the future of work matters. If you have a passion for helping others, what’s next for you may very well be joining our internal global team and working to make a difference.

 

About Kelly Services®

Kelly Services, Inc. connects talented people to companies in need of their skills in areas including Science, Engineering, Education, Office, Contact Center, Light Industrial, and more. We’re always thinking about what’s next in the evolving world of work, and we help people ditch the script on old ways of thinking and embrace the value of all workstyles in the workplace. We directly employ more than 500,000 people around the world, and we connect thousands more with work through our global network of talent suppliers and partners in our outsourcing and consulting practice. Revenue in 2018 was $5.5 billion. Visit kellyservices.com and let us help with what’s next for you.

EOE including but not limited to Minorities/Females/Protected Veterans/Disabled/Sexual Orientation/Gender Identity.