8128 - Lead Generation Consultant

USA    |     Sales/Business Development   |   Full-time
Job Reference: 8128 - Posted 01-Aug-2022

The Lead Generation Consultant is an experienced professional in lead generation (“cold calling expert”) to become part of an exciting new area within the Marketing division.  If you possess the expertise and drive to uncover new sales prospects and are looking for an exciting growth opportunity, we want to talk with you!

The Lead Generation Consultant will generate and/or assess incoming sales leads for all Kelly Sales Organizations.  This individual will conduct research and analytics and then engage the subject matter experts and other sales professionals within Kelly who will then move these potential prospects to the next steps in the sales cycle.  

Essential Functions

  • Contact the client company by making “cold calls” “warm call” and/or follow-up calls to assess the size, scope and appropriate contact for the opportunity.
  • Partner in developing and implement plans and strategies with Sales Team.
  • Articulate the value proposition of the product and service to create viable prospects.
  • Act as initial point of contact in generating leads, cold calling, prospecting/sourcing new business from the ground up.
  • Research additional information about prospective clients, i.e., growth trends, workforce changes, workforce needs, contact names, etc. using third party resources.  Ensure that this information is documented appropriately.
  • Generate new opportunities with C-level contacts using a variety of creative approaches.
  • Follow up on any referrals, webinar lists, etc. to develop prospective sales leads and determine if contact is buyer, where they are in the buying cycle with what potential solution.
  • Understand workforce solutions that differentiate Kelly in the marketplace and increase our likelihood of winning new business and retaining existing clients.
  • Analyze the sales opportunities and determine what salesperson or sales team is best suited to further pursue the lead.
  • Position Kelly as an expert in workforce solutions by incorporating industry trends and research into an initial cold call with a prospective client.
  • Provide salesperson and/or sales team with client briefings on key information they need to know to pursue the deal.
  • Maintain accurate records of all prospecting activities, including pre-call research, sales calls, e-mail and planned next step activities.

Knowledge and Skills

  • Must be comfortable in cold calling/sourcing at all levels within organizations to obtain prospects
  • Proven ability to successfully generate new sales leads and consistently achieve overall prospecting goals
  • Understanding how to leverage social media contacts into prospects a plus
  • Results oriented and accountable for activity based on metrics
  • Ability to work in a fast paced, intense work culture and can adapt to constant changes and competing priorities
  • Demonstrated ability to build client relationships at all levels of the organization internally and externally
  • Exceptional sales, analytical, communication, interpersonal, consultative & negotiation skills
  • Results driven and deadline-oriented
  • Proactive and persistent methodology to the sales approach (manage around gatekeepers)
  • Understand and articulate the available Kelly product and solutions offerings to elicit initial client interest.
  • Solid business acumen that reflects the ability to grasp complex solutions.
  • Strong internet search, PC and sales database skills- outlook, outlook calendar, Excel.
  • Experience with Salesforce.com not required but would be helpful (other CRM tools)
  • Program/Project management experience


  • Bachelor’s Degree strongly preferred in Business or Communications or equivalent work experience
  • 7+ years’ sales experience in appropriate service industries that utilizes lead generation concepts
  • Prefer experience in two or more of the following: outsourced solutions, staffing services, or sales
  • This job can be performed anywhere except in the state of Colorado. Colorado residents will not be considered for this job posting.

Your Opportunity for Impact

Technical work takes proven expertise. To thrive in Kelly SETT, you’ll need to keep powering the innovations of tomorrow with today’s brightest talent. We’re specialized to help modern organizations like yours fuel your growth in Science, Engineering, Technology, and Telecom. Let’s get to work.

Our Value Proposition

Kelly connects skilled people with some of the best companies in the world through our recruiting and outsourcing practices.  As advocates for the value of all workers and workstyles, we’re united by our passion to connect people to work and support them in reaching their greatest potential.  Our work truly matters, and we know it. We celebrate each other’s successes, because we’re all in this together and we know that empowering others lifts us all.  Come join us and you’ll see we are a group of people dedicated to breaking down barriers for all people who want to work and connecting people to work that enriches their lives.

Your Total Health

At Kelly, we design our benefits with you and your total health in mind. Our plans focus on your emotional, mental, spiritual, financial, social, occupational, environmental, and physical well-being.


Key Benefits:

  • Paid Time Off
  • Holidays
  • Sick / Mental Health / Well-Being
  • Floating Holidays / Personal Significance
  • Volunteer Day
  • Healthcare – including Medical, Dental and Vision
  • 401(k) Match
  • Vacation Purchase Program
  • Tuition Reimbursement
  • Health Savings Account / Flexible Spending Accounts
  • Company Provided Life and Disability Insurance
  • Paid Parental Leave
  • Adoption Assistance

Our Commitment

Kelly is an equal opportunity employer committed to employing a diverse, equitable and inclusive workforce, including, but not limited to, race, gender, individuals with disabilities, protected veterans, sexual orientation, and gender identity. Equal Employment Opportunity is The Law.

Your Safety Matters

Vaccination against COVID-19 may be a requirement for this job in compliance with current client and governmental policies.  A Kelly recruiter will confirm and share more details with you during the interview process.