Product Marketing Strategy Lead

Job Title: Product Marketing Strategy Lead

Location: Magarpatta City, Pune

Experience: 3+ Years

Qualification: Bachelor's degree in marketing, communications, business, or a related field.

Skillsets: Market Research & Analysis

Responsibilities:

Market Research and Analysis:

• Conduct in-depth research to understand target markets, industry trends, and competitor landscapes.

• Develop detailed buyer personas and buyer journeys and identify customer pain points. Product Positioning and Messaging:

• Define the unique value proposition and key differentiators for assigned product(s).

• Develop compelling messaging and communication materials (e.g., product briefs, case studies, presentations, website copy) that clearly articulate the product's benefits.

• Ensure consistent messaging across all marketing channels and internal teams.

Go-to-Market Strategy and Execution:

• Create and execute comprehensive go-to-market plans for new product launches and major feature updates.

• Develop launch campaigns and collateral materials across various channels (e.g., email, social media, webinars, events).

• Manage agency and association relationships and oversee campaign production within budget and timelines.

Content Marketing and Storytelling:

• Plan and create engaging content (e.g., blog posts, whitepaper, eBooks, videos) that educates and informs target audiences about the product's value.

• Collaborate with content writers and designers to develop high-quality marketing materials.

• Manage the content, social media, and campaign calendar

• Optimize content for search engines and social media platforms.

Sales and Support Enablement:

• Equip sales teams with product knowledge, messaging, and competitive battle cards.

• Develop collateral to support the sales process.

Performance Measurement and Optimization:

• Analyse data to measure campaign performance and identify opportunities for improvement and optimization.

• Refine strategies and tactics based on data insights and market feedback.

Qualifications:

• Bachelor's degree in marketing, communications, business, or a related field.

• 3-5 years of experience in product marketing at an enterprise B2B SaaS company.

• Strong writer and communicator, with a knack for storytelling and a track record of building engaging content.

• Experience developing narratives, marketing programs, and product launches.

• Portfolio of impactful marketing content, sales enablement materials, customer-facing assets, and a track record        of creating successful marketing programs.

• Influencers that can work well cross-functionally and across different levels in the organization.

• Go getter, experienced in driving and launching GTM programs/campaigns.