Cluster Manager-Brands & Promotions

Job title: Cluster Manager – Brands & Promotions

Location: Mumbai, Bangalore, Lucknow, Delhi, Kolkata, Ranchi, Chandigarh

Experience: 10-15yrs

Qualification: MBA or Graduate

Skillsets: Branding, Sales, Marketing, Promotions

Job Description:

• End to End responsible for driving marketing and branding initiatives at Cluster level and drive the National Marketing Agenda down to Cluster and RSOS through Regional Leads – B&P.
• Responsible for supervising marketing related activities in a Cluster through RSO Lead – B&P.
• Co-ordinate with Central Brands & Marketing team for rolling out campaigns in the Cluster and ensuring brand guideline compliance.
• Allocation of BTL Budgets to RSO, and thereafter track execution and budget utilization.
• Provide marketing related intelligence to Central Marketing team and peer positions.
• Development of vendor base for all key activities viz. Shop Branding, Outdoor advertising, activation etc and ensure optimum procurement.
• Drive innovation to improve impact and get higher ROI for activities executed.
• 10+ years of experience in Sales/Marketing roles in Building material industry.
• The candidate should have experience of 3+ years of managing a team of at least 5 or more members in Marketing roles.
• Should have direct experience of managing on-ground marketing activities in Building material industry.